Review by RCR’s Entertainment Writer, Kathy Hopkins
Follow her on Instagram @cheesyG
Exploring the Interactive Record Store, Masterpass #ThankTheFans House Being right at the age to have recalled vinyl records and cassette tapes being replaced by CD’s and mp3’s, I was all too happy to appreciate when musicians like White Stripes and, yes, Snoop Dogg started bringing back the sound a decade ago.
Fortunately, after all these years, music execs are finally pretty certain we enjoy that sound again and it isn’t a brief fad. MasterCard joined with Gibson Brands Sunset to set up an interactive record store during Grammy Week, in which MasterCard users who have either signed up for Masterpass in advance or are willing to do so on site can shop a collection of rare and unique vinyl for $10 apiece.
All proceeds go to MusiCares.
Additionally, the interactive sections allow visitors to learn a few basics at a DJ turntable, record in a booth with a band (they pressed a vinyl record of my Radiohead cover and no worries, it will never be heard in public), and play on some of the gorgeous Gibson guitars. The Vinyl Me, Please curated listening stations are great spots to chill and listen to some great records. The panel during preview night consisted of Best Country Album Grammy nominee Brandy Clark, album designer John Kosh, and record producers Eddie Kramer and Thom Panunzio.
The conversation was generally great and embracing of the changing music formats, although it was rather interesting hearing the debate between mp3’s being more about a shortened attention span of, well, kids nowadays, or listeners wanting to not buy the entire album for two good tracks.
Perhaps the return of vinyl can make entire albums desirable again, especially with such rich sound. Check out the lineup for the #ThankTheFans house: Thursday, 2/9: KCRW’s Music Director Jason Bentley presents Dance Active: Music as a Uniting Force event, with special guests. Friday, 2/10: Performance by Grammy nominee Anderson .Paak & The Free Nationals, presented by Billboard and Mastercard. Saturday, 2/11: The FADER and Mastercard join to present a must-see lineup.
Even better, on Grammy night Masterpass is unlocking $1 specials, including movie tickets, designer fashion, or even a trip to next year’s Grammys. So be sure to tune in during the live awards show on Sunday, 2/12/17, and visit the Masterpass #ThankTheFans House between Thursday and Saturday from 12-5pm.
For additional details visit www.priceless.com/LA.
Mastercard, www.mastercard.com, is a technology company in the global payments industry. Mastercard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MastercardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.
About The Recording Academy
Established in 1957, The Recording Academy is an organization of musicians, songwriters, producers, engineers, and recording professionals dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Recording Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @RecordingAcad on Twitter, “like” Recording Academy / GRAMMYs on Facebook, and join The Recording Academy’s social communities on Google+, Instagram, Tumblr, and YouTube.